History & Overview
GOLF 20/20 was launched in 2000. The golf industry was not growing as it had in the 1990s even though interest in the game had never been greater. Industry leaders approached PGA TOUR Commissioner Tim Finchem about having the World Golf Foundation oversee an initiative to focus on the future vitality of the game. GOLF 20/20 was created for that purpose, and the first annual 20/20 conference was held in November of 2000, in conjunction with the annual Hall of Fame Induction.
GOLF 20/20 is a collaborative effort of many forces within the golf industry, from the associations and manufacturers to the course owners/operators and the media, focused on the game and its future.