National Golf Day
Save the Date: National Golf Day April 26, 2017
National Golf Day 2016: May 18 Washington, D.C.
Leaders of the U.S.golf industry have long recognized the need for the industry to speak with a strong and unified voice to elected officials on issues of common concern. Toward that end, leaders from the industry's major Allied Associations have determined that hosting an annual National Golf Day in Washington, D.C.affords an outstanding opportunity for the industry to reach out to Members of Congress in a coordinated and effective manner.
National Golf Day was held Wednesday, May 18 on Capitol Hill in Washington, D.C.
National Golf Day celebrates the game's nearly $70 billion economy, $4 billion annual charitable impact and many environmental and fitness benefits. Industry leaders will meet with Members of Congress, the Executive Branch and federal agencies on Capitol Hill to discuss golf's 15,000-plus diverse businesses, two million employees, tax revenue creation and tourism value.
"With 2016 being an election year, it's even more important for political leaders to understand the impact our industry has on local communities and millions of Americans," said Steve Mona, Chief Executive Officer (CEO) of World Golf Foundation, administrator of WE ARE GOLF. "Since our first event in 2008, National Golf Day has educated our nation's lawmakers about the countless benefits of the game and we continued that this agenda in May of this year."
National Golf Day in 2016 was the most successful to date with close to 150 Congressional meetings conducted in one day. The public relations and social media campaign outreach far exceeded 2015 numbers.
A few highlights include:
- 429.2 million media impressions
- Nearly 60 publicity placements including ABC, Bloomberg, BuzzFeed, CBS, ESPN.com, Forbes, FOX, USA Today and others
- 52.2 million social media impressions (up from 37.6 million in 2015; 16 million in 2014)
- 17.7 million Twitter and Facebook unique accounts reached
- #NGD16 was a global trending topic on Twitter on May 18 (second year in a row)
- 274% increase in new website visitors vs. 2015
- Nearly 50,000 WE ARE GOLF page views in May 2016
Organizations who participated include the Club Managers Association of America, Golf Course Superintendents Association of America, Ladies Professional Golf Association, National Alliance for Accessible Golf, National Golf Course Owners Association, PGA of America, PGA TOUR, United States Golf Association, United States Golf Manufacturers Council, World Golf Foundation and others.
To learn more about National Golf Day, CLICK HERE.