Founded in 2009, WE ARE GOLF is a coalition of golf's leading organizations including the Club Managers Association of America, Golf Course Superintendents Association of America, National Golf Course Owners Association, PGA TOUR, the PGA of America, the U.S Golf Manufacturers Council and the World Golf Foundation.
WE ARE GOLF was formed in part because it had become clear the industry was misunderstood by too many elected officials. Longstanding perceptions of the game simply didn't square with the facts. By focusing on the nearly two million Americans whose livelihoods are tied to golf, WE ARE GOLF has leveled the playing field for the thousands of small businesses that make up the industry.
As a result, golf is no longer being excluded from important legislation. Members of Congress now better understand the myriad benefits the game brings to their communities.
The nearly two million U.S. jobs impacted by the nearly $69 billion golf industry, and its vast economic reach, are at the core of WE ARE GOLF'S message. Given the scope and pace of federal government activity and the impact on small businesses, the golf industry can play a vital role as policymakers continue efforts to boost employment and get the nation's economy back on track. Beyond better demonstrating golf's profound economic clout, WE ARE GOLF illustrates the industry's health and wellness benefits, its unparalleled charitable giving, and its environmental sustainability initiatives.