GOLF 20/20 :: Vision for the Future :: Conferences & Registration

GENERAL SESSIONS

FRIDAY
FRIDAY General Session

This presentation features information about Link Up 2 Golf, an industry report for 2002, the details of the GOLF 20/20 Junior Initiative, an analysis on the golf economy and a description of the marketing practices of other industries by several leading professionals.

Click here to download FridayGS.ppt (9.8 MB)

SATURDAY
Saturday Forum

A wide range of discussions and workshops on marketing, youth programs, retention, minority participation and other pertinent topics from eminent industry professionals.

Click here to download SaturdayForum.ppt (1 MB)

SUNDAY
Ruffin Beckwith
Executive Director, GOLF 20/20

A description of GOLF 20/20 initiatives, a summary of the 2001 “Industry Report” and a look at the economic impact of the game.

Click here to download BECKWITH.ppt (1.1 MB)

Jessica Turnwald
USGA Fellowship Coordinator

Discusses the GOLF 20/20 Junior Initiative and details several aspects of JuniorLinks.com, including promotional tactics. (Much of this information is also covered in the JuniorLinks workshop presentation.)

Click here to download TURNWALD.ppt (1.3 MB)

WORKSHOPS

Stephen F. Mona
CAE CEO, Golf Course Superintendents Association of America

A workshop presentation of ideas and observations on media, marketing and fundraising.

Click here to download MONAFINAL.ppt (373 KB)

WORKSHOPS: BALLROOM E

SESSION 1

Dr. Betsy Clark
Vice President, Professional Development, LPGA

Kris Reuland
The First Tee, Corning, NY and Sinclair Golf

Pat Faire
Chicago Public Schools

An extensive discussion of golf in schools, explaining why expanded golf education would benefit the students and the industry, how to get golf into more schools and the successes of programs in the Chicago area.

Click here to download Golfinschools.ppt (2 MB)

SESSION 2
Stephen J. di Costanzo
President, Golf Range Association of America

Mark Silverman
Editor in Chief, GOLF RANGE MAGAZINE
Executive Vice President, Golf Range Association of America

Slides that explain why the industry needs to focus more on alternative facilities, present facts about these venues and the Alternative Facilities Task Force and outline the best practices that help them grow.

Click here to download GRAA_2020a.ppt (2.6 MB)

Sue Puetz
Owner, Sundance Golf Course and Learning Center

Explains through common goals and illustrative examples how alternative and traditional facilities can work together for mutual benefit.

Click here to download SuePuetz.ppt (730 KB)

SESSION 3
Earnie Ellison
PGA of America Foundation

Dick Horton
Tennessee Section PGA

An introduction to the Golf: For Business and Life program and its accomplishments at two universities, plus questions for the college golf workshop.

Click here to download CollegesCultivating.ppt (3.6 MB)

SECTION 4
Dave Branon
Former Chairman and CEO, Slazenger

The manufacturing and supply side of the industry was the focus of this workshop presentation, which highlighted market difficulties among other germane topics.

Click here to download ManufactureandSupplier.ppt (9.8 MB)

WORKSHOPS: BALLROOM F

SESSION 1
Joe Louis Barrow, Jr.
Executive Director, The First Tee

Ken Lovell
Director, Research & Development, PGA TOUR

Gregory Dixon
Manager for Diversity Marketing & Communications Volvo Cars of North America

A review of the shifting American demographics and the potential to expand golf through the emerging minority fan base.

Click here to download Marketingtoemerging.ppt (2 MB)

Mike de Maio
Managing Director, Burrell Communications, Inc.

“New World Thinking,” a marketing presentation about the role of mothers as gatekeepers and the importance of the influencer network to brand growth.

Click here to download golf2020presentation.ppt (3.7 MB)

The closing to the “New World Thinking” presentation, which addresses advertising to emerging markets—especially African-Americans.

Click here to download CLOSING.ppt (754 KB)

SESSION 2
Pam Swensen
Vice President, Sales and Marketing, EWGA

Nancy Berkley
President, Berkley Consulting

A workshop detailing women in golf, including industry objectives and a review of research relating to the women’s golf market.

Click here to download Womeningolf.ppt (681 KB)

SESSION 3
Ruffin Beckwith
Executive Director, GOLF 20/20

Ben Blake
President & CEO, LinksCorp

Mike Capizzi
Vice President, Frequency Marketing Group

A workshop on the great importance of player retention and frequency to the sport—and strategies to help keep participants playing.

Click here to download RetentionandFrequency.ppt (1.7 MB)

SESSIONS 1 & 3
Nancy Oliver
Link Up 2 Golf

Outlines the continued development of America's “welcome to golf” program—Link Up 2 Golf—in 2002, the benefits it provides to the industry and a list of steps for 2003.

Click here to download LinkUpToGolf.ppt (1.4 MB)

SESSION 2
Stephen Hamblin
Executive Director, American Junior Golf Association

Jessica Turnwald
USGA Fellowship Coordinator

John Engh
Vice President, Youth Development National Alliance for Youth Sports

A dialogue about JuniorLinks.com and the GOLF 20/20 Junior Initiative from which it arose.

Click here to download JuniorLinks.ppt (1 MB)

SESSION 4
Jim Nugent
Publisher, Golfweek

A media and communications workshop that identifies the primary golf media outlets, as well as other media assets.

Click here to download MediaandCommunication.ppt (513 KB)