DAY ONE
Ruffin Beckwith
Executive Director, GOLF 20/20
The day one conference introduction that details GOLF 20/20’s areas of focus in 2003, plus a description of the state of the industry and answers to the question, “What should we do?”
Click
here to download 1Beckwith-OpeningComments.ppt (261 KB)
David Pillsbury
General Manager, Nike Golf
David Pillsbury, who was Nike Golf’s General Manager at the time of the 2003 conference, reviews the successes of the Nike Golf Learning Centers program.
Click here
to download 2Pillsbury-NikeGolf.ppt (329 KB)
M.G. Orender
Honorary President, PGA of America
A presentation of game-growing objectives, definitions and player-development programs.
Click
here to download 3Orender-GrowthoftheGame.ppt (227 KB)
Paul Metzler
Director of Consumer Marketing
and Player Development, PGA of America
An in-depth look at the Link Up 2 Golf program and its expansion, retention successes and lessons learned in 2003.
Click
here to download 4Metzler-LinkUp2Golf.ppt (429 KB)
M.G. Orender
Honorary President, PGA of America
An overview of the industry-wide Play Golf America umbrella marketing and player-development initiative.
Click here to download 5Orender-PlayGolfAmerica.ppt (839
KB)
Joe Louis Barrow, Jr.
Executive Director, The First Tee
Describes the 2003 progress of The First Tee, its partnerships and next objectives.
Click here
to download 6Barrow-TheFirstTee.ppt (2.2 MB)
Jessica Turnwald
USGA Fellowship Coordinator
Details the JuniorLinks.com program and its accomplishments, promotion and goals.
Click
here to download 7Turnwald-JuniorLinkscom.ppt (550 KB)
Ruffin Beckwith
Executive Director, GOLF 20/20
An overview of the National School Golf Program (now The First Tee National School Program) and its mission, curriculum and pilot testing.
Click
here to download 8Beckwith-NationalSchool.ppt (20.6 MB)
Dr. George Graham
Pennsylvania State University,
Department of Kinesiology
Discusses golf’s role in K-12 physical education curricula and the results of an online survey of over 2,000 P.E. teachers, which shows their latent receptivity to teaching externally funded programs.
Click here
to download 9Graham-GolfandPE.ppt (2.8 MB)
Joe Louis Barrow
Jr.
Executive Director, The First Tee
Dr. Joe Beditz
President, National Golf Foundation
A presentation of the findings and recommendations of the GOLF 20/20 Diversity Task Force and the great opportunity to grow the sport among women and minorities.
Click here to download 10BarrowBeditz-Diversity.ppt (546
KB)
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DAY TWO
Ruffin Beckwith
Executive Director, GOLF 20/20
The day-two conference introduction that reviews the impact of employment, free time, disposable income and the economy on rounds played.
Click here
to download 1Beckwith-Day2Intro.ppt (246 KB)
Madelyn Hochstein
President and Cofounder, DYG, Inc.
A review of the convergence of trends that has resulted in an unprecedented time crunch in modern society.
Click here
to download 2Hochstein-Trends.ppt (1.4 MB)
Walt Lankau
President, NGCOA
A brief discussion of programs that work in contemporary golf.
Click
here to download 3Lankau-IdeasthatWork.ppt (142 KB)
Robert M. Smith
Focalpoint Marketing, Inc.
“Taking the Market,” a summary of facts, research and insight showing how a new marketing approach can benefit the industry.
Click
here to download 4Smith-TakingtheMarket.ppt (2.4 MB)
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DAY THREE
Stephen J. di Costanzo
President, Golf Range Association of America
Explains the state of the important U.S. golf-range business and GRAA involvement with player-development programs.
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to download 1diCostanzo-GRAA.ppt (365 KB)
Stephen F. Mona
CAE
CEO, Golf Course Superintendents Association of America
An overview of the Environmental Institute for Golf, a collaborative effort to work toward a more eco-friendly sport.
Click here to download 2Mona-EnvironmentalInstitut.ppt (227
KB)
Jim Singerling
CEO, Club Managers Association of America
Briefing on the CMAA’s efforts to produce safe, environmentally sound clubs at which to work and play.
Click
here to download 3Singerling-ClubIndustry.ppt (234 KB)
Robert M. Smith
Focalpoint Marketing, Inc.
“Great Ideas in 90 Minutes,” a preponderance of solid game-growing concepts generated by discussions between some of the driving minds in golf.
Click
here to download 4Smith-GreatIdeasin90.ppt (222 KB)
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