GOLF 20/20 :: Vision for the Future :: Conferences & Registration

DAY ONE

Ruffin Beckwith
Executive Director, GOLF 20/20

A review of the changes that the golf industry has seen since the GOLF 20/20’s inception in 2000.

Click here to download Beckwith.ppt (237 KB)

Joe Louis Barrow,
Jr. Executive Director, The First Tee

Benna Cawthorn
Director, The First Tee National School Program

Dr. Peter J. Ryan
Peter Ryan Consulting

This presentation discusses the work and progress of The First Tee and The First Tee National Golf Program, as well as the research conducted to evaluate the NSP.

Click here to download Barrow_Cawthorn_Ryan.ppt (1.4 MB)

M.G. Orender
Honorary President, PGA of America

Roger Warren
President, PGA of America

A detailed account of the successes in 2004 of the Play Golf America program, including its Web site, marketing efforts and constituent programs.

Click here to download Orender_Warren.ppt (3.5 MB)

Robert M. Smith
President, Focalpoint Marketing, Inc.

Provides marketing strategies designed to foster the game’s growth, with an emphasis on player development, player accommodation and marketing integration.

Click here to download Smith_Rob.ppt (358 KB)

DAY TWO

Martha Barletta
President & CEO, Trendsight Group

An in-depth presentation of the psychographic and demographic factors in women that make golf an ideal activity for them—and the marketing strategies that will get them in the game.

Click here to download Barletta_Martha.pdf (1.38 MB)

Dr. Joe Beditz
President, National Golf Foundation

Provides an abundance of information of golf retention, including retention along various demographic lines and how structured introductory programs help keep participants involved.

Click here to download Beditz_DrJoe.ppt (356 KB)

Susan Reed
Vice President and Editor in Chief, Golf for Women

Jon Last
Vice President, Corporate Marketing & Research, Golf for Women

An overview of the great growth and changes in the world of women’s golf by executives from the Golf Digest-owned publication.

Click here to download GolfforWomen.ppt (7.5 MB)

DAY THREE

Nancy Berkley
President, Berkley Consulting

Summarizes roundtable discussions on marketing golf to women, emphasizing ways to bring them into the game.
Click here to download WomensRoundtable.ppt (114 KB)

Retention Roundtable

A roundtable forum on tactics to keep players in the game, with panelists Dr. Joe Beditz, Bob Dedma, David Pillsbury and Joe Steranka.

Click here to download RetentionRoundtable.ppt (1.3 MB)

Phil Tralies
President & CEO, Club Car, Inc.

A description of how manufacturers can support game-growing initiatives like Play Golf America and The First Tee.

Click here to download Tralies_Phil.ppt (1.7 MB)