At the 6th Annual GOLF 20/20 Conference, more than 200 leading members of the golf industry converged upon the World Golf Hall of Fame with one common goal: advancing the game of golf.

The symposium, which took place on November 13 and 14, 2005, began with the look at the past five years and how the industry has changed in that time. Other key topics at the conference included how to deepen the connection between the game and its best customers and how to further golf among the corporate community. The approval of structural adaptations to GOLF 20/20 and updates of player-development initiatives also composed the event.

The value of bringing so many golf leaders together is inestimable, and as with every GOLF 20/20 conference thus far, it represented a major step toward an even stronger and more unified industry.

POWERPOINT PRESENTATIONS
Even if you were unable to attend this year’s conference, you can still gain valuable knowledge about the golf industry by downloading the conference PowerPoint presentations found below.

The First Five Years

Changes In Fan Base (348k)
Ken Lovell, VP Research and Development, PGA TOUR

Changes In Rounds Played, Participation and Facility Development (368k)
Dr. Joe Beditz, President, National Golf Foundation

Changes In Retail Spending (2.1 MB)
Tom Stine, President, Golf Datatech

International Growth (428k)
Colin Hegarty, President, Golf Research Group

Program Updates

Play Golf America (644k)
Roger Warren, President, PGA of America

The First Tee and the National School Program (1.2 MB)
Joe Barrow, Executive Director, The First Tee

Women's Golf Week (2.1 MB)
Suzy Whaley, LPGA and PGA Professional

Best Customer Presentations

Avid Golfer Research (3.1 MB)
Jon Last, VP of Research and Development, Golf Digest Companies

Avid Golfer Buying Habits (10.6 MB)
Tom Stine and John Krzynowek, Co-Founders, Golf Datatech

Golf And Business Presentations

The Changing Landscape and the Avenel Model (332k)
Mike Sullivan, Regional Director of Operations, TPC at Avenel

Pratt & Whitney Membership Example (648k)
Bill Whaley, Regional Director of Operations, TPC of River Highlands

Leagues and Play Golf America (1.2 MB)
MG Orender, Honorary President, PGA of America



“GROWING THE GAME” CLUB CAR VIDEO
Club Car Chairman & CEO Phil Tralies discovered a remarkably simple—yet incredibly effective—way his organization could expand the sport: creating a program to get the company’s own employees to tee it up. Shown at the conference, the video below chronicles Club Car’s success.

Club Car (11.5 MB)
Link Up 2 Golf Program (QuickTime Movie ~4:31)

Download QuickTime