The singular purpose of is to create a resource for all women interested in the game -- from those who have never played, to those who are returning to the game, to those who play the game but want to engage more with the golf lifestyle. The site is designed so that visitors will be directed to the appropriate information source, where they may learn more about the area in which they are interested. The site is designed to highlight and promote initiatives, events, people and products that might be interesting to female golfers of all ages and abilities.

The overarching goal of is to develop greater interest and participation in the game among women and girls. will be a critical tool in helping to achieve this goal.