Taking A Leading Role

GOLF 20/20 is taking a lead role on behalf of the U.S. golf industry to better communicate golf’s many positive contributions to society.

Work is underway to develop clear messages about the industry’s significant economic, human and environmental contributions. We create and distribute regular and credible communications about the industry’s economic vitality. We take a leading role to engage a broad spectrum of the golf industry in a coordinated and strategic effort to tell golf’s story to a non-golf audience of key influencers, including government officials, media and others.

The Golf Industry in the United Sates

In all its efforts, the committee will strive to share a variety of key facts about the U.S. golf industry. Most importantly, the effort will stress that golf is a sport played by more than 24 million Americans, and enjoyed as a favored spectator activity by millions more. But it is far more than a game: golf is a leading U.S. industry that makes a wide variety of positive contributions to our society.

ECONOMIC BENEFITS

  • The golf industry impacts 2 million jobs in the U.S. and total wage income of $55.6 billion.
  • The total economic impact of golf in America has been measured at $176.8 billion, including golf’s direct, indirect and induced impacts.
  • Golf provides a direct economic impact of $68.8 billion.
  • The golf industry is larger than the motion picture and video business; larger than performing arts and spectator sports; and larger than the newspaper industry.

HUMAN BENEFITS

Golf generates $3.9 billion for charitable causes each year. The great majority of these funds are raised at thousands of fundraising events across the country designed to benefit local communities and their citizens.

  • Golf teaches essential life skills to young people – sportsmanship, respect, integrity, honesty, self-control. These positive traits are shared with youngsters through youth development programs such as The First Tee and junior golf programs across the country.
  • Golf facilities provide a vital community service in offering a place to recreate and socialize, serving as a hub of community social interaction.

ENVIRONMENTAL BENEFITS

  • Over 15,000 U.S. golf facilities provide communities with valuable green space.
  • A golf course is a healthy natural environment. The turfgrass on golf courses serves as a filter to runoff to control flooding; out of play areas offer wildlife habitat; trees and bushes filter dust and pollen; and the green space has a cooling effect on surrounding property.
  • Golf courses are professionally managed by individuals who have been educated, certified and/or licensed to ensure that the golf facilities are operated in an environmentally responsible manner.
  • The widespread benefits of golf course landscapes are delivered with the minimal use of water, with golf courses accounting for only one-half of one percent of U.S. annual water consumption.

Industry Communications

GOLF 20/20 periodically reports on the overall health of the golf industry from several perspectives beyond participation.  While participation is an undeniably important indicator of golf’s health, it is by no means the only proxy for the state of the game.

GOLF 20/20 will continue to provide a more holistic view of the game and assist our colleague organizations with information to help share a more leveled perspective.