Best Management Practices

Management Practices
The Concept Behind Golf2Go
Legacy Golf Links introduces a way to speed up play and introduce new players to the game.
A Golf Course Experiment: Why Not Five, Seven, 12 Holes?
A Michigan course owner offers shorter loops to make the game friendlier.
On-Course Clinics Can Help Grow Annual League Play
Joel Weltz, PGA head professional and owner at Vitense Golfland in Madison, WI.
Be Prepared When Get Golf Ready Grads Want More Programs
Cheryl Anderson, PGA head instructor at the Mike Bender Golf Academy in Lake Mary, FL.
Take Advantage of Online Tools for Registration
Mike Attara, PGA Certified Professional, is the PGA general manager at Eagle Ridge Golf Club in Lakewood, N.J., a daily fee facility
Flexible Play Options Bring Families Out
Bob Baldassari, PGA General Manager of PGA Village in Port St. Lucie, FL.
Adapt Get Golf Ready For Your Facility by Using Specific Parts
Jon Goin, PGA head professional at TPC Southwind in Memphis, TN.
Create Programs That Emphasize Fun for Golfers
Bob Harrison, PGA head golf professional at Brentwood (Calif.) Country Club.
Programs Provide Sound Foundation for Private Clubs
Kyle Heyen, PGA head professional at Hiwan Golf Club in Evergreen, Colo., and the 2009 winner of the PGA President’s Plaque.
Get Golf Ready Works Well With Existing Programs
Greg Nichols, PGA general manager and director of golf at Ko Olina Golf Club in Kapolei, HI.

Attracting the Next Generation of Golfer’s
Two golf facilities in the Reno, Nev., area are taking specific, long-term measures to get more youth golfing. It’s an investment that golf course operators hope will yield a new generation of golfers to sustain the game. The National Golf Foundation reports that between 2007 and 2012, the number of golfers in the U.S. declined by 14.2 percent. Of today’s golfers, only 5 percent are under the age of 30. GCSAA Class A member Tom Brooks, CGCS, the owner and superintendent of Carson Valley Golf Course in Gardnerville, Nev., says the course has added shorter family tees and offers discounts for families playing nine holes after 5 p.m. The course also hosts summer golf camps for kids. Nearby, the Mountain Course at Incline Village (Nev.), has launched a Family Days golf program and uses kid-friendly features such as an 8-inch cup on each green.

Economic Impact Reports

Measuring Economic Impact

Golf is so much more than just a game. It is a significant industry, a major contributor to the American economy and to the economic vitality of individual states. GOLF 20/20 published its first national report in 2002, which demonstrated that golf in 2000 was a $62 billion industry, bigger than the motion picture and recording industries combined. A follow-up report conducted in 2011 reported that golf had grown to a $68.8 billion industry, with a total impact on the U.S. economy in 2011 of $167.8 billion.

Additionally, the recent report indicates that golf is responsible for contributing about $3.9 billion annually to charities across
the country.

In 2006, along with research partner SRI International, GOLF 20/20 developed a template with which individual states can affordably quantify golf’s impact on their economy; to date 33 states have used or are currently using this template, and the resulting reports have been successful in establishing golf as a critical cog in the state’s economic engine.

Participation Reports

Many of GOLF 20/20’s research efforts focus on tracking participation in the game and better understanding the golfers who make it a part of their lives. This knowledge is essential to the game’s continued advancement, for we can effectively plan for the future only by understanding where we are and who we are reaching today.

GOLF 20/20 has studied specific areas of interest that are crucial to contemporary golf. This includes research on market segmentation, minority participation and other important topics.

Golf Spectating Benefits Health

The University of Edinburgh in conjunction with the Golf & Health Project released new research about the health benefits of golf spectating, showing those who attend golf events could potentially gain benefits similar to those playing in them.

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