Riot Games, Global Head of Communications for Esports
David Higdon has served in strategic leadership roles for a number of organizations including his current role at Riot Games (publisher of League of Legends, the world’s most popular esport), LPGA Tour, ATP World Tour and NASCAR. His move into sports business followed more than a decade working as a journalist and content producer, highlighted by his coverage of golf, basketball, baseball, hockey, track-&-field, and other sports for The New York Times, ESPN The Magazine, and Sports Illustrated for Kids.
Besides his role on this Task Force, Higdon also serves on the U.S. Tennis Association (USTA) National Committee on Diversity and Inclusion.
Higdon joined Riot Games in August 2018 to amplify storytelling around its 13 global leagues—led by Korea, China, North America, and Europe—as well as its teams, players, and new business partners. As NASCAR VP, Integrated Marketing Communications, Higdon was responsible for developing and implementing a communications strategy. The NASCAR Integrated Marketing Communications was honored with the 2015 PRWeek “In-House PR Team of the Year.” David and his wife Sharon, the former VP, Marketing for the NBA’s Portland Trail Blazers, live in Santa Monica, California.