Technology and Golf’s Best Customers

The NGF surveyed core golfers from its consumer panel to examine different aspects of technology use in golf.  This report summarizes the findings from that research and reveals how golfers use technology to interact with brands, make equipment purchase decisions, book tee times, improve their golf abilities and more.  The report includes three unique profiles of “golf’s best customers” and describes how each persona engages with technology.

View the complete report here.